The challenge from data Data discovery is all about finding patterns and trends in data that ultimately yield useful insights. Digital Marketing data can provide stunning insights into ways to get the best outcomes from a campaign.  But it can also be challenging, because there is so much data available. […]

Data visualisation for Digital Marketing is becoming an area of intense interest for Marketers.   This is because they need to be able to translate complex data taken from multiple sources into a clear and simple story about campaign plans, progress and outcomes. The most effective way to do this […]

Econometrics in Digital Marketing involves finding the relationships between different economic factors.  It can explain, for example, how much a change in on-line advertising will affect a critical metric such as on-line sales.  Also that the three factors with the biggest influence over sales are a particular set of Social […]

The Holy Grail for a Digital Marketer is to know how to demonstrate value for money from Digital Marketing and how to make their campaigns deliver more.  I.e. to know which channels and activities are making the greatest contribution to the business outcomes you require, and how to get the […]