Digital Marketing Team

A Digital Marketing agency wanted their campaigns to deliver more hits on client websites.

With our support they used an AI algorithm to identify the combination of post themes, times and platforms that would do most to drive potential leads to a client’s website.  They can now predict campaign effectiveness more accurately and spend less time achieving best performance.

The outcome was the ability to predict the website hits they could then expect for any pattern of social media and email activity they chose.  They could also find the pattern of activity that should yield the maximum number of hits for the time involved.

This allows them to still allocate the same amount of time in their day to each client.  But they now gets more hits on client websites than before, which boosts their reputation, and their clients keep coming back for more.

Finding best performance