Business Leaders who use data are more likely to grow their businesses than those who don’t.
This is because it provides you with visibility – into and beyond your business – and helps to provide answers to key questions and build a greater competitive edge.
And the more data you have access to, the clearer the big picture, and the more visible the opportunities for growth become.
There’s a FREE pair of workshops for Bolton businesses called ‘How to grow your business using data’, provided by the Manchester Business Growth Hub, and delivered by us at FiguringOutData.com.
We take a close look at each of the key levers that drive growth:
Your Suspects, Prospects and Conversions;
The number of items typically purchased, and the number of return visits and purchases;
And finally, the profit you make.
We show you how data can drive gains in each.
The first step is to increase the number of people who find you (your Suspects). This is all about knowing where they are and what they are looking for, and when the time is right to make them an offer – a classic use-case for data in business.
Where a Suspect responds to an offer, they become a Prospect. If they step into your physical store, then it’s over to you to win them over and persuade them to hand over their credit card.
But if they’re online you need to know the moment they have responded (they may have clicked a link to find out more), whether you have seen them before, and what might have prompted them to act. This data is vital for converting them into paying customers – before they lose interest and drift away.
And the more data you have about each customers’ visits and purchasing habits the better able you will be to keep the right offers coming – through timely, relevant, and targeted follow-up messages – helping you to drive visit and purchasing habits in the right direction.
Bigger profits should follow, but you can’t take that for granted. You need data to tell you whether you really are making money through all this activity – whether it’s across the board, or if it’s in some places but not others.
If you discover that profit is leaking, you need data to help fix it – and fast.
But in these workshops, we don’t simply tell you all of this this, we help you to put it into action.
You will head back to the office with a plan in place for using data to drive your strategy and growth, having identified key elements of data you will need, and having experienced collecting, processing and analysing data so that you have first hand experience of what’s needed going forward.
Why is this specifically for Bolton? Whenever we meet business leaders with the drive, passion and commitment needed for growth to happen, we want to do everything we can to help them.
And there are some cracking businesses in Bolton, run by people who are itching to find ways to give their businesses an even greater edge.
If you are one of those people, these workshops are for you.
And what’s more, they’re FREE.
Check out the dates, check out the eligibility criteria – all HERE or through the ‘GC Growth Hub’ menu item at the top of the page – and get in touch now.
Contact Paul Clarke at FiguringOutData.com:
T: 0333 301 0302