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How to make Digital Marketing deliver more

Digital Marketers have many superpowers, not least creating compelling content that turns heads, sways opinions, creates clarity, motivates and moves.

Your Holy Grail, however, is to know how to make Digital Marketing deliver more.  I.e. to know which channels and activities are making the greatest contribution to the business outcomes you require, and which are making little difference.

You then know which channels and activities to focus on going forward, how to further enhance their influence, whether there are any that you can drop without causing harm, and how to get the best return from your Digital Marketing spend.

At FiguringOutData.com our superpower involves working alongside you to bring your data alive through analytics powered dashboards.  We can develop them for you, or train and support you to develop them.

As a Digital Marketer you will then have an even greater impact on business outcomes because you will know:

  • How your spend relates directly to business outcomes, and what spend is needed to achieve specific targets.
  • What channels and activities are instrumental in delivering your business outcomes and the relative influence from each.
  • Whether the impact from each channel and activity can be further enhanced and which features (e.g. post characteristics, type of advertisment, use of particular keywords for SEO) hold the key to that enhancement.

Watch the video below to discover more.

Also, read some of our Digital Marketing blogs below which describe what you can achieve.

Using Data in Digital Marketing – desired outcomes

Using Data in Digital Marketing – Value for Money

Using Data in Digital Marketing – Econometrics

Data Visualisation for Digital Marketing

If you would like to find out how you can use data to drive Digital Marketing performance
Give us a call on 0333 301 0302 or email us at hello@figuringoutdata.com

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