Counting and predicting people

Shopping centre footfall counts

If a Borough or City Council wants to regenerate their main shopping centre they first need to know how many people walk through the shopping centre, where they go, and when.


Councils are able to apply to the Future High Street Fund (FHSF) for support in regenerating their City Centres and High Streets.  To monitor the success of FHSF interventions e.g. new city centre accommodation and better transport links, Councils need to count visitor footfall within the areas to be redeveloped.

Counts taken today will provide a benchmark against which future footfall counts and visitor journeys will be compared.  They will provide an insight into the routes that visitors follow and the places where visitors spend the greatest amount of time. 

The challenge

Counts need to be highly accurate and span a complex mix of walkways, covered markets, and streets lined with outlets.  The Council will also want to know how counts are changing over time, and what the impact will be from better access, more parking, and easier transport links.

The Figuringoutdata solution can create a solution that’s a little bit special.

Counts and benchmarks

Cameras catch everyone who cross lines at the entrance to the shopping centre.  WiFi device identities capture where people go and how often they go there.

Footfall portal

Trends and predictions

The data then provides deep insights into the flow of people over time and how it correlates with other events e.g. new parking spaces, changes to public transport routes, new residential properties.

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