University Marketing Funnel

The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).

At we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.

In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.