Data Discovery in Digital Marketing

The challenge from data Data discovery is all about finding patterns and trends in data that ultimately
23 September 2024

Data Visualisation for Digital Marketing

Data visualisation for Digital Marketing is becoming an area of intense interest for Marketers.   This is
27 August 2024

Using Data in Digital Marketing – Econometrics

Econometrics in Digital Marketing involves finding the relationships between different economic factors. 
24 August 2024

Using Data in Digital Marketing – Value for Money

The Holy Grail for a Digital Marketer is to know how to demonstrate value for money from Digital Marketing
21 August 2024

Using Data in Digital Marketing – desired outcomes

Digital Marketing is all about data.  Every Marketing channel you use will be able to provide a
8 August 2024

University Marketing Funnel

The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are
9 May 2024
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