Why a Data Led Culture is key to success

Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise is always data-driven. And for a good reason. With the availability of advanced technology and innovative AI tools, it would be a shame for businesses not to use all the valuable data generated and made accessible by them. It has become essential for all companies to develop a data led culture within the organisation to succeed and stay ahead of the competition.

First, let’s understand what is data led culture?

This is the use of data to make decisions regarding every business function, at every level of the organisation. The data can be in the form of numbers, KPIs, spreadsheets, videos, photos, feedback, reviews, profiles, and more. It involves giving team members access to vital data related to customers, sales and marketing figures, budget and spending, etc., to empower them with the knowledge to develop effective strategies and make the right decisions. In today’s highly competitive world, developing a data led culture is key to achieving all the crucial business goals.

There are many benefits to developing and integrating data-driven culture in your organisation. By following a systematic approach to analysing and utilising all the data generated through various software and tools, companies can make the changes and modifications necessary to ensure better performance and progress of the company. Data led company culture can help businesses with the following:

Enhance Customer Experience

It is all about the customers, regardless of the nature of your business. Using customer data collected manually by employees or generated by software, companies can learn critical information about their customers and their buying journeys and make changes in their processes and services to meet their expectations and demands. Analysing customer data can help you provide a better customer experience and keep them coming back for more.

Increase Sales

Revenue growth is the ultimate aim of all businesses. Regular data analysis can help you identify gaps in your processes, poor sales and customer service performances, ineffective marketing strategies, and other factors that may be adversely affecting the revenue at various levels. By identifying and rectifying these gaps, businesses can ensure better ROI and a steady increase in sales over time.

New Business Opportunities

A business must keep innovating to keep growing. Following a data-driven culture can help you recognise and create different revenue channels by innovating and developing new and improved products and services that meet customer expectations and demands. It also helps your business respond to changes in the market faster than your competitors and make the first move in adopting a new trend.

How To Develop Data Led Culture?

Developing and integrating a data-driven culture may be a challenging and time-consuming process. But once done, it can benefit your business in more ways than one and ensure its steady growth. By implementing some basic changes, you can take the first successful steps towards developing a data led culture in your business.

• Developing a data led culture starts at the very top with the team leaders making it a priority and necessity to make informed decisions that are solely data-based at all stages.
• Detailed metrics are at the heart of a good data-driven strategy. Companies must set out guidelines and rules about generating and gathering detailed insights about the performance and customer experience and make predictive models based on this information. This can help them track and improve their services over time.
• Organising all the data is vital to effective data analysis and management. Data must be organised at the team and organisation levels to allow better data transparency and accessibility to all employees.
• Standardise the processes for all teams to allow better flow and predictability of data.
• Lastly, efficient data analysis is only possible with advanced business intelligence tools and software, so it is crucial to invest in them. These tools must provide real-time value and be easy to use, available on demand and multiple devices, secure, and scalable.

At FiguringOutData, we help businesses build value through data. If you are interested in growing your company and intelligently using data to achieve your business goals, get in touch with us at 0333 301 0302 or hello@figuringoutdata.com to get started.