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  • 24 August 2023
  • Sarah Clarke
  • Business Growth, Data analytics, Data for Business

Predictive analytics and the use of Ai in business

“What happens next?”  It’s a question that besets every business.  While no person, tool, or technology can predict a definite future, there are a few things that come close.  Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]
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  • 27 July 2023
  • Sarah Clarke
  • Business Growth, Business Skills, Data for Business

The power of the short data demo

In a talk about visualising data, a short data demo made a world of difference. The question came from a member of the audience who wanted to know how she could make more sense of the numbers in her company’s accountancy package.  She was using Freshbooks, but her question could […]
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  • 6 July 2023
  • Sarah Clarke
  • Business Skills, Data for Business

The Future of Analytics – A Beginner’s Guide To Google Analytics 4

New interface, tag template, terminology, data model, configuration options, and more – Google Analytics 4 (GA4) is here with all its new and exciting features designed to make data collection and analysis simpler and more efficient. The next-generation data analytics platform was introduced by Google in 2020 and will completely […]
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  • 31 May 2023
  • Sarah Clarke
  • Business Growth, Data for Business

5 Data Science Led Business Ideas That Can Make You Rich In 2023

The world is overflowing with data. To be precise, approximately 328.77 million terabytes of data are created each day (Source – Exploding Topics). With this amount of data being generated each day, it is only wise for businesses to analyse relevant data, gain valuable insights from it, and make suitable changes […]
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business woman looking at glass screen with computer data and text displayed on it
  • 26 April 2023
  • Sarah Clarke
  • Business Skills, Data for Business, Data Strategy

What Is Big Data & Its Importance In Business

In the last decade, data has become the single most valuable resource for businesses and organisations in the digital world. It holds immense power and contains vital information that can transform businesses in all sectors. As more and more companies are adopting technology and software that helps them gather crucial […]
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  • 27 March 2023
  • Sarah Clarke
  • Data for Business, Data Strategy

Why a Data Led Culture is key to success

Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
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  • 10 November 2022
  • Sarah Clarke
  • Business Skills

How do we find new customers?

What is the top question that business leaders ask when trading conditions become difficult? It’s ‘how do we find new customers?’ This was confirmed at a seminar for business leaders at the Bristol Business School here in the UK. Other versions of the same question included: How do we place […]
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  • 15 September 2022
  • Sarah Clarke
  • Business Skills

How a business can use data to grow

Businesses typically take time to grow.  The great majority grow through incremental gains – perhaps through referrals to new potential customers, success with a tender, sheer perseverance attending conferences and trade shows which eventually yield new contacts. Data helps those marginal gains to be bigger and to arrive more often.  […]
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  • 27 July 2022
  • Sarah Clarke
  • Business Growth

Bristol Workforce for the Future Program – data to drive strategy

It was a massive privilege to be in a room of business leaders talking animatedly about possible uses of data.  And it was a huge honour to be told afterwards that the day had been ‘inspiring’. I was presenting a workshop under the Bristol Workforce for the Future Program (https://www.skillsforfutures.co.uk/digitalskillstraining) […]
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  • 24 May 2022
  • Sarah Clarke
  • Business Growth

How to use data analytics in business

What do we mean by data and analytics? Every business has data.  It is simply the record of events that take place across the business e.g. visits to the website, likes and comments on social media posts, expenses logged, emails sent and received.   Much of it is captured automatically.  Some […]
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Recent Posts

  • Predictive analytics and the use of Ai in business
  • The power of the short data demo
  • The Future of Analytics – A Beginner’s Guide To Google Analytics 4
  • 5 Data Science Led Business Ideas That Can Make You Rich In 2023
  • What Is Big Data & Its Importance In Business

Popular Posts

Close up of man thinking with computer text superimposed
24 August 2023 / Business Growth, Data analytics, Data for Business
Predictive analytics and the use of Ai in business
image for visualising data in an accountancy package
27 July 2023 / Business Growth, Business Skills, Data for Business
The power of the short data demo
Background of hand typing on keyboard with graphic of graphs in foreground
6 July 2023 / Business Skills, Data for Business
The Future of Analytics – A Beginner’s Guide To Google Analytics 4

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