Why a Data Led Culture is key to success
Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
How do we find new customers?
What is the top question that business leaders ask when trading conditions become difficult? It’s ‘how do we find new customers?’ This was confirmed at a seminar for business leaders at the Bristol Business School here in the UK. Other versions of the same question included: How do we place […]
How a business can use data to grow
Businesses typically take time to grow. The great majority grow through incremental gains – perhaps through referrals to new potential customers, success with a tender, sheer perseverance attending conferences and trade shows which eventually yield new contacts. Data helps those marginal gains to be bigger and to arrive more often. […]
Bristol Workforce for the Future Program – data to drive strategy
It was a massive privilege to be in a room of business leaders talking animatedly about possible uses of data. And it was a huge honour to be told afterwards that the day had been ‘inspiring’. I was presenting a workshop under the Bristol Workforce for the Future Program (https://www.skillsforfutures.co.uk/digitalskillstraining) […]
How to use data analytics in business
What do we mean by data and analytics? Every business has data. It is simply the record of events that take place across the business e.g. visits to the website, likes and comments on social media posts, expenses logged, emails sent and received. Much of it is captured automatically. Some […]
Four data skills Logistics firms need today
Data skills are needed today to help solve an increasingly complex conundrum. How to deliver excellent customer service, at a competitive cost, while reducing the carbon footprint and fulfilling all elements of the company’s Environment, Social and Governance (ESG) agenda? Whilst, at the same time, coping with issues that come […]
Data strategy to deliver the budget
Data strategy is growing in importance in commercial businesses and within the public sector. An increasing number of organisations recognise that data is a core asset that has the potential to unlock significant amounts of value. A data strategy determines how this will be achieved. It involves creating a limited […]
Data strategy in 7 steps
A data strategy defines how an organisation will use data to achieve its objectives. It also describes all the data related activities that need to take place for this to be possible. Within some business sectors, e.g. Transport and Logistics, the case for having a data strategy is a strong […]
The public sector needs digital skills now
I attended the Public Sector Executive PSE365 Festival for Learning and Development to learn more about the need for digital skills in the public sector and how the shortfall is to be addressed. What I heard was worrying. — I can summarise both statements and associated discussion as follows: We […]
What do we mean by digital skills?
A great many organisations face an acute shortage of digital skills. But it is hard to know what skills are needed. For some, the most relevant might be relatively basic e.g. to navigate around a CRM system. For others, they may be more advanced (e.g. the development of an e-commerce […]