Predictive analytics and the use of Ai in business
“What happens next?” It’s a question that besets every business. While no person, tool, or technology can predict a definite future, there are a few things that come close. Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]
The power of the short data demo
In a talk about visualising data, a short data demo made a world of difference. The question came from a member of the audience who wanted to know how she could make more sense of the numbers in her company’s accountancy package. She was using Freshbooks, but her question could […]
The Future of Analytics – A Beginner’s Guide To Google Analytics 4
New interface, tag template, terminology, data model, configuration options, and more – Google Analytics 4 (GA4) is here with all its new and exciting features designed to make data collection and analysis simpler and more efficient. The next-generation data analytics platform was introduced by Google in 2020 and will completely […]
5 Data Science Led Business Ideas That Can Make You Rich In 2023
The world is overflowing with data. To be precise, approximately 328.77 million terabytes of data are created each day (Source – Exploding Topics). With this amount of data being generated each day, it is only wise for businesses to analyse relevant data, gain valuable insights from it, and make suitable changes […]
What Is Big Data & Its Importance In Business
In the last decade, data has become the single most valuable resource for businesses and organisations in the digital world. It holds immense power and contains vital information that can transform businesses in all sectors. As more and more companies are adopting technology and software that helps them gather crucial […]
Why a Data Led Culture is key to success
Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
How do we find new customers?
What is the top question that business leaders ask when trading conditions become difficult? It’s ‘how do we find new customers?’ This was confirmed at a seminar for business leaders at the Bristol Business School here in the UK. Other versions of the same question included: How do we place […]
How a business can use data to grow
Businesses typically take time to grow. The great majority grow through incremental gains – perhaps through referrals to new potential customers, success with a tender, sheer perseverance attending conferences and trade shows which eventually yield new contacts. Data helps those marginal gains to be bigger and to arrive more often. […]
Bristol Workforce for the Future Program – data to drive strategy
It was a massive privilege to be in a room of business leaders talking animatedly about possible uses of data. And it was a huge honour to be told afterwards that the day had been ‘inspiring’. I was presenting a workshop under the Bristol Workforce for the Future Program (https://www.skillsforfutures.co.uk/digitalskillstraining) […]
How to use data analytics in business
What do we mean by data and analytics? Every business has data. It is simply the record of events that take place across the business e.g. visits to the website, likes and comments on social media posts, expenses logged, emails sent and received. Much of it is captured automatically. Some […]