Top 5 AI And Data Trends in 2024 And How They Can Transform Your Business
Artificial intelligence and Big Data have been ruling the tech charts for the past several years. With the advent of Generative AI in 2023, AI has permeated even the most basic processes and is transforming the way we work every day. Similarly, more and more organisations and individuals have realised […]
Intent Data And Ways To Effectively Use It For Your Business
If there is one superpower that every business wishes it had, it’s the power to read its customers’ minds. Figuring out when and if they are ready to make a purchase, can help businesses modify their marketing funnel to get the best results and conversions. Sadly, this power is unattainable. […]
Stay focused on Value and Business Intelligence
There is much excitement about the benefits of AI for business. However, to make the best use of AI it’s vital that Business Leaders focus first upon the Business Intelligence (BI) that will help them to build sustainability. They are then better prepared to look at where AI can deliver […]
Predictive analytics and the use of Ai in business
“What happens next?” It’s a question that besets every business. While no person, tool, or technology can predict a definite future, there are a few things that come close. Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]
The Future of Analytics – A Beginner’s Guide To Google Analytics 4
New interface, tag template, terminology, data model, configuration options, and more – Google Analytics 4 (GA4) is here with all its new and exciting features designed to make data collection and analysis simpler and more efficient. The next-generation data analytics platform was introduced by Google in 2020 and will completely […]
5 Data Science Led Business Ideas That Can Make You Rich In 2023
The world is overflowing with data. To be precise, approximately 328.77 million terabytes of data are created each day (Source – Exploding Topics). With this amount of data being generated each day, it is only wise for businesses to analyse relevant data, gain valuable insights from it, and make suitable changes […]
How do we find new customers?
What is the top question that business leaders ask when trading conditions become difficult? It’s ‘how do we find new customers?’ This was confirmed at a seminar for business leaders at the Bristol Business School here in the UK. Other versions of the same question included: How do we place […]