Data Discovery in Digital Marketing
The challenge from data Data discovery is all about finding patterns and trends in data that ultimately yield useful insights. Digital Marketing data can provide stunning insights into ways to get the best outcomes from a campaign. But it can also be challenging, because there is so much data available. […]
Data Visualisation for Digital Marketing
Data visualisation for Digital Marketing is becoming an area of intense interest for Marketers. This is because they need to be able to translate complex data taken from multiple sources into a clear and simple story about campaign plans, progress and outcomes. The most effective way to do this […]
Using Data in Digital Marketing – Econometrics
Econometrics in Digital Marketing involves finding the relationships between different economic factors. It can explain, for example, how much a change in on-line advertising will affect a critical metric such as on-line sales. Also that the three factors with the biggest influence over sales are a particular set of Social […]
Using Data in Digital Marketing – Value for Money
The Holy Grail for a Digital Marketer is to know how to demonstrate value for money from Digital Marketing and how to make their campaigns deliver more. I.e. to know which channels and activities are making the greatest contribution to the business outcomes you require, and how to get the […]
Using Data in Digital Marketing – desired outcomes
Digital Marketing is all about data. Every Marketing channel you use will be able to provide a comprehensive set of records and granular counts for every type of activity performed. But more data doesn’t necessarily mean better insights. Exploring and analysing data can be hard work. Sometimes there isn’t the […]
University Marketing Funnel
The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).
At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.
In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.
Numbers are personal
There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’. For someone running a business, these are numbers that show how well their efforts to run the business are turning out. They can trigger strong feelings – of happiness when there’s an up-tick, and […]
Intent Data And Ways To Effectively Use It For Your Business
If there is one superpower that every business wishes it had, it’s the power to read its customers’ minds. Figuring out when and if they are ready to make a purchase, can help businesses modify their marketing funnel to get the best results and conversions. Sadly, this power is unattainable. […]
Data analysis skills gap ?
Data Strategy As part of the National Data Strategy, there’s a tremendous push underway by the UK Government to develop data skills across UK industry and the Public Sector. For example, Department of Education digital bootcamps, Universities delivering data science and AI training, the Department for Culture Media and Sport […]
Four data skills Logistics firms need today
Data skills are needed today to help solve an increasingly complex conundrum. How to deliver excellent customer service, at a competitive cost, while reducing the carbon footprint and fulfilling all elements of the company’s Environment, Social and Governance (ESG) agenda? Whilst, at the same time, coping with issues that come […]