How a business can use data to grow
Businesses typically take time to grow. The great majority grow through incremental gains – perhaps through referrals to new potential customers, success with a tender, sheer perseverance attending conferences and trade shows which eventually yield new contacts. Data helps those marginal gains to be bigger and to arrive more often. […]
How a business can make a start with data
If you are a business owner who would like to do more with data but are unsure where to start, this blog is for you. Start with what you know This is the first blog in a series in which we are going to explore how data can be used […]
What do we mean by digital skills?
A great many organisations face an acute shortage of digital skills. But it is hard to know what skills are needed. For some, the most relevant might be relatively basic e.g. to navigate around a CRM system. For others, they may be more advanced (e.g. the development of an e-commerce […]