Data Discovery in Digital Marketing
The challenge from data Data discovery is all about finding patterns and trends in data that ultimately yield useful insights. Digital Marketing data can provide stunning insights into ways to get the best outcomes from a campaign. But it can also be challenging, because there is so much data available. […]
Data Visualisation for Digital Marketing
Data visualisation for Digital Marketing is becoming an area of intense interest for Marketers. This is because they need to be able to translate complex data taken from multiple sources into a clear and simple story about campaign plans, progress and outcomes. The most effective way to do this […]
Using Data in Digital Marketing – Econometrics
Econometrics in Digital Marketing involves finding the relationships between different economic factors. It can explain, for example, how much a change in on-line advertising will affect a critical metric such as on-line sales. Also that the three factors with the biggest influence over sales are a particular set of Social […]
Using Data in Digital Marketing – Value for Money
The Holy Grail for a Digital Marketer is to know how to demonstrate value for money from Digital Marketing and how to make their campaigns deliver more. I.e. to know which channels and activities are making the greatest contribution to the business outcomes you require, and how to get the […]
Top 5 AI And Data Trends in 2024 And How They Can Transform Your Business
Artificial intelligence and Big Data have been ruling the tech charts for the past several years. With the advent of Generative AI in 2023, AI has permeated even the most basic processes and is transforming the way we work every day. Similarly, more and more organisations and individuals have realised […]
Intent Data And Ways To Effectively Use It For Your Business
If there is one superpower that every business wishes it had, it’s the power to read its customers’ minds. Figuring out when and if they are ready to make a purchase, can help businesses modify their marketing funnel to get the best results and conversions. Sadly, this power is unattainable. […]
Stay focused on Value and Business Intelligence
There is much excitement about the benefits of AI for business. However, to make the best use of AI it’s vital that Business Leaders focus first upon the Business Intelligence (BI) that will help them to build sustainability. They are then better prepared to look at where AI can deliver […]
Predictive analytics and the use of Ai in business
“What happens next?” It’s a question that besets every business. While no person, tool, or technology can predict a definite future, there are a few things that come close. Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]