Digital Marketing is all about data.  Every Marketing channel you use will be able to provide a comprehensive set of records and granular counts for every type of activity performed. But more data doesn’t necessarily mean better insights.  Exploring and analysing data can be hard work.  Sometimes there isn’t the […]

The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income). At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities. In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.

There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’.  For someone running a business, these are numbers that show how well their efforts to run the business are turning out.  They can trigger strong feelings – of happiness when there’s an up-tick, and […]