Econometrics & How It is Beneficial To Businesses

In this age of big data, companies have tons of data to collect, analyse, and understand to gain deeper insights into their business and make informed decisions. It is the only way companies can know what is working and what is not and decide the right direction based on facts and figures. Thankfully, there are plenty of models, strategies, tools, and software that can help businesses analyse all the raw data and derive valuable conclusions from it. Econometrics is one such method often used by businesses to gain insights from their data.

What Is Econometrics?

In the literal sense, econometrics means economic measurement. It is a branch of economics that uses statistical and mathematical methods to analyse economic data. Econometrics is extensively used in academics and business. The term was coined by Ragnar Frisch in the 1940s from two Greek words – OIKONOMIA (meaning administration or economics) and METRON, (meaning measure).

Although traditionally only used by academics, econometric modelling is now widely used by businesses to create customised models for interpreting statistical business data.

How Is Econometrics Used In Business?

There are many ways econometrics can help businesses with their data, but it is mainly used as a model-driven approach to predict future trends, study the impact of existing strategies, improve resource allocation, and make better decisions.

Forecasting Trends

One of the most practical uses of econometric modelling is in forecasting future trends based on existing business data. It involves analysing sales and marketing figures, strategies, spending, and the end profits, to identify the best approach for the business going forwards. Econometric modelling also allows you to compare multiple approaches and decide which one gives the best results and revenue.

Understanding & Improving Marketing

Econometrics is most commonly used by businesses to gain a deep understanding of each marketing channel. Some of the econometric models used by businesses for this purpose are:

• Marketing Mix Modelling – Used for analysing the performance of each marketing channel against single specific consumer behaviour.
• Brand Equity Modelling – Used to analyse the performance of each marketing channel throughout the consumer journey and multiple outcomes.
• Long-Term Modelling – Used for identifying and analysing what is driving marketing growth and the impact of each marketing channel in the long run.

Making Better Business Decisions

Econometrics modelling is used in all areas of a business to facilitate better decision-making. From analysing the impact of every marketing, promotions, and advertising strategy, and comparing various customer choices and corresponding prices, to identifying risk factors and their impact, and allocating appropriate budgets and resources to each department.  Econometric modelling can help companies make informed decisions regarding all crucial areas of business.

The benefits of econometrics are plenty. But not all businesses have the knowledge or the expertise to apply the principles of the method and create personalised models for understanding their data and achieving their specific business objectives.

That is where FiguringOutData.com can help! We are a leading digital and data solutions company that provides training & support in using data to build value and grow your business. We use various tools and strategies, including econometric modelling, to help you make sense of all the business data.

To learn what we do and how we can help grow your business, please visit our website and get in touch with us at 0333 301 0302 or email us at hello@figuringoutdata.com.