University Marketing Funnel
The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).
At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.
In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.
Numbers are personal
There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’. For someone running a business, these are numbers that show how well their efforts to run the business are turning out. They can trigger strong feelings – of happiness when there’s an up-tick, and […]
The power of the short data demo
In a talk about visualising data, a short data demo made a world of difference. The question came from a member of the audience who wanted to know how she could make more sense of the numbers in her company’s accountancy package. She was using Freshbooks, but her question could […]
Why Is Data Important for your Business?
Have you ever tried hitting a bullseye with a dart in a pitch-dark room? That’s what it is like trying to succeed in business without the help of data. To decide where you are going with your business, it is essential to first understand how you got to where you […]
Econometrics & How It is Beneficial To Businesses
In this age of big data, companies have tons of data to collect, analyse, and understand to gain deeper insights into their business and make informed decisions. It is the only way companies can know what is working and what is not and decide the right direction based on facts […]
Vehicle Fleet Costs #1
We provide data analytics services .. to a leading transport and logistics group in the UK – one that already operates around the world. In the short term, the Fleet Management team have been told to get on top of fleet and asset costs. This means figuring out the causes […]
Tracking & Analysing Costs
Understanding & challenging costs is more important more than ever. Businesses have data that can help. This blog describes how to put that data to work. It covers four essential disciplines. Knowing what tasks your costs are funding Discovering what drives your costs and where the value is Challenging all […]
How do we find new customers?
What is the top question that business leaders ask when trading conditions become difficult? It’s ‘how do we find new customers?’ This was confirmed at a seminar for business leaders at the Bristol Business School here in the UK. Other versions of the same question included: How do we place […]
Working with The Manchester Growth Hub
A great number of business leaders want to use data to help their businesses to flourish. This is because those who do often do well: ‘Businesses that use data to inform decisions are 23 times more likely to acquire customers, six times likelier to retain customers, and 19 times more […]
How a business can use data to grow
Businesses typically take time to grow. The great majority grow through incremental gains – perhaps through referrals to new potential customers, success with a tender, sheer perseverance attending conferences and trade shows which eventually yield new contacts. Data helps those marginal gains to be bigger and to arrive more often. […]