AI for success – the Digital Marketer
Data and AI help to make money for a business by showing what’s going on, and then explaining what to do next. Google Maps is a good example. Google uses its data to show you the journey ahead plus the time it’s likely to take. But if a delay happens, […]
Case study – Data to find the missing
Aims and benefits Within this case study Paul Clarke from FiguringOutData.com describes how data was used to find people who needed help, even though they had disappeared from sight, leaving few traces behind them. The people were tenants of a Housing Association Group – a not-for-profit enterprise that provides homes […]
Case study – The Breakthrough
Aims and benefits This is a case study about excitement at new possibilities, thanks to information generated by a small amount of data. It relates to a company that installs roof gardens. These are created by covering an existing roof with tightly packed containers of plants. Roof gardens have been […]
Case study – Digital adoption in Retail
Aims and benefits This is a case study about a delicatessen outlet in the West Midlands area of the UK that roared back into life after the Covid lockdown period, thanks to their astute use of data. Prior to the lockdown, they had been looking for ways to boost visitor […]
Case study – Digital adoption in Logistics
Aims and benefits This is a case study about a transport company that successfully reduced its insurance premiums and claims and also delivered sustainable change through the use of data. FiguringOutData.com was commissioned to build a digital platform for a specific aim. To help reduce insurance premiums and claims. It […]
Four data skills Logistics firms need today
Data skills are needed today to help solve an increasingly complex conundrum. How to deliver excellent customer service, at a competitive cost, while reducing the carbon footprint and fulfilling all elements of the company’s Environment, Social and Governance (ESG) agenda? Whilst, at the same time, coping with issues that come […]
Data strategy to deliver the budget
Data strategy is growing in importance in commercial businesses and within the public sector. An increasing number of organisations recognise that data is a core asset that has the potential to unlock significant amounts of value. A data strategy determines how this will be achieved. It involves creating a limited […]
Data strategy in 7 steps
A data strategy defines how an organisation will use data to achieve its objectives. It also describes all the data related activities that need to take place for this to be possible. Within some business sectors, e.g. Transport and Logistics, the case for having a data strategy is a strong […]
To get more sustainable – start measuring
As Earth Day arrives more businesses are working towards greater levels of sustainability than ever before. The Green Business Bureau (https://greenbusinessbureau.com) has some good advice for those businesses wanting to push on down the sustainability path. Set it as a proper strategic objective and implement it on that basis. E.g. […]
Visualising data is more important than ever
There is little doubt that companies that have and know how to use data cope with adversity better than those that do not. A food outlet in Tamworth in the West Midlands discovered that, by using passenger counts for local buses and train services, traffic flow data, WiFi/Bluetooth detector counts […]