University Marketing Funnel
The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).
At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.
In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.
Numbers are personal
There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’. For someone running a business, these are numbers that show how well their efforts to run the business are turning out. They can trigger strong feelings – of happiness when there’s an up-tick, and […]
AI for success – the Digital Marketer
Data and AI help to make money for a business by showing what’s going on, and then explaining what to do next. Google Maps is a good example. Google uses its data to show you the journey ahead plus the time it’s likely to take. But if a delay happens, […]
Case study – Data to find the missing
Aims and benefits Within this case study Paul Clarke from FiguringOutData.com describes how data was used to find people who needed help, even though they had disappeared from sight, leaving few traces behind them. The people were tenants of a Housing Association Group – a not-for-profit enterprise that provides homes […]
Case study – The Breakthrough
Aims and benefits This is a case study about excitement at new possibilities, thanks to information generated by a small amount of data. It relates to a company that installs roof gardens. These are created by covering an existing roof with tightly packed containers of plants. Roof gardens have been […]
Case study – Digital adoption in Retail
Aims and benefits This is a case study about a delicatessen outlet in the West Midlands area of the UK that roared back into life after the Covid lockdown period, thanks to their astute use of data. Prior to the lockdown, they had been looking for ways to boost visitor […]
Case study – Digital adoption in Logistics
Aims and benefits This is a case study about a transport company that successfully reduced its insurance premiums and claims and also delivered sustainable change through the use of data. FiguringOutData.com was commissioned to build a digital platform for a specific aim. To help reduce insurance premiums and claims. It […]
Four data skills Logistics firms need today
Data skills are needed today to help solve an increasingly complex conundrum. How to deliver excellent customer service, at a competitive cost, while reducing the carbon footprint and fulfilling all elements of the company’s Environment, Social and Governance (ESG) agenda? Whilst, at the same time, coping with issues that come […]
Data strategy to deliver the budget
Data strategy is growing in importance in commercial businesses and within the public sector. An increasing number of organisations recognise that data is a core asset that has the potential to unlock significant amounts of value. A data strategy determines how this will be achieved. It involves creating a limited […]
Data strategy in 7 steps
A data strategy defines how an organisation will use data to achieve its objectives. It also describes all the data related activities that need to take place for this to be possible. Within some business sectors, e.g. Transport and Logistics, the case for having a data strategy is a strong […]