Predictive analytics and the use of Ai in business
“What happens next?” It’s a question that besets every business. While no person, tool, or technology can predict a definite future, there are a few things that come close. Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]
The power of the short data demo
In a talk about visualising data, a short data demo made a world of difference. The question came from a member of the audience who wanted to know how she could make more sense of the numbers in her company’s accountancy package. She was using Freshbooks, but her question could […]
The Future of Analytics – A Beginner’s Guide To Google Analytics 4
New interface, tag template, terminology, data model, configuration options, and more – Google Analytics 4 (GA4) is here with all its new and exciting features designed to make data collection and analysis simpler and more efficient. The next-generation data analytics platform was introduced by Google in 2020 and will completely […]
5 Data Science Led Business Ideas That Can Make You Rich In 2023
The world is overflowing with data. To be precise, approximately 328.77 million terabytes of data are created each day (Source – Exploding Topics). With this amount of data being generated each day, it is only wise for businesses to analyse relevant data, gain valuable insights from it, and make suitable changes […]
What Is Big Data & Its Importance In Business
In the last decade, data has become the single most valuable resource for businesses and organisations in the digital world. It holds immense power and contains vital information that can transform businesses in all sectors. As more and more companies are adopting technology and software that helps them gather crucial […]
Why a Data Led Culture is key to success
Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
AI for success – the Digital Marketer
Data and AI help to make money for a business by showing what’s going on, and then explaining what to do next. Google Maps is a good example. Google uses its data to show you the journey ahead plus the time it’s likely to take. But if a delay happens, […]
Dashboard tunnel vision
The return to work post lockdown presents us with a great opportunity to rethink how we want to work with information. This is because we are being released from many of the conformities that have guided our working lives so far. For example, our organisations are going to feel different […]
Data visualisation for digital transformation
Successful digital transformations depend on several factors e.g. alignment of the transformation objectives with strategic goals, leadership, and the quality of the work performed. This article focuses upon perhaps the most important – people in the business owning the transformation process. This means that the people responsible for the services […]
To get more sustainable – start measuring
As Earth Day arrives more businesses are working towards greater levels of sustainability than ever before. The Green Business Bureau (https://greenbusinessbureau.com) has some good advice for those businesses wanting to push on down the sustainability path. Set it as a proper strategic objective and implement it on that basis. E.g. […]