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  • 24 August 2023
  • Sarah Clarke
  • Business Growth, Data analytics, Data for Business

Predictive analytics and the use of Ai in business

“What happens next?”  It’s a question that besets every business.  While no person, tool, or technology can predict a definite future, there are a few things that come close.  Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]
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  • 27 July 2023
  • Sarah Clarke
  • Business Growth, Business Skills, Data for Business

The power of the short data demo

In a talk about visualising data, a short data demo made a world of difference. The question came from a member of the audience who wanted to know how she could make more sense of the numbers in her company’s accountancy package.  She was using Freshbooks, but her question could […]
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  • 6 July 2023
  • Sarah Clarke
  • Business Skills, Data for Business

The Future of Analytics – A Beginner’s Guide To Google Analytics 4

New interface, tag template, terminology, data model, configuration options, and more – Google Analytics 4 (GA4) is here with all its new and exciting features designed to make data collection and analysis simpler and more efficient. The next-generation data analytics platform was introduced by Google in 2020 and will completely […]
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  • 31 May 2023
  • Sarah Clarke
  • Business Growth, Data for Business

5 Data Science Led Business Ideas That Can Make You Rich In 2023

The world is overflowing with data. To be precise, approximately 328.77 million terabytes of data are created each day (Source – Exploding Topics). With this amount of data being generated each day, it is only wise for businesses to analyse relevant data, gain valuable insights from it, and make suitable changes […]
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business woman looking at glass screen with computer data and text displayed on it
  • 26 April 2023
  • Sarah Clarke
  • Business Skills, Data for Business, Data Strategy

What Is Big Data & Its Importance In Business

In the last decade, data has become the single most valuable resource for businesses and organisations in the digital world. It holds immense power and contains vital information that can transform businesses in all sectors. As more and more companies are adopting technology and software that helps them gather crucial […]
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  • 27 March 2023
  • Sarah Clarke
  • Data for Business, Data Strategy

Why a Data Led Culture is key to success

Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
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  • 5 March 2022
  • Sarah Clarke
  • Data for Business

AI for success – the Digital Marketer

Data and AI help to make money for a business by showing what’s going on, and then explaining what to do next. Google Maps is a good example.  Google uses its data to show you the journey ahead plus the time it’s likely to take.  But if a delay happens, […]
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  • 25 May 2021
  • develin
  • Data for Business

Dashboard tunnel vision

The return to work post lockdown presents us with a great opportunity to rethink how we want to work with information. This is because we are being released from many of the conformities that have guided our working lives so far. For example, our organisations are going to feel different […]
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  • 13 May 2021
  • develin
  • Data for Business

Data visualisation for digital transformation

Successful digital transformations depend on several factors e.g. alignment of the transformation objectives with strategic goals, leadership, and the quality of the work performed. This article focuses upon perhaps the most important – people in the business owning the transformation process.  This means that the people responsible for the services […]
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  • 21 April 2021
  • develin
  • Data for Business

To get more sustainable – start measuring

As Earth Day arrives more businesses are working towards greater levels of sustainability than ever before.  The Green Business Bureau (https://greenbusinessbureau.com) has some good advice for those businesses wanting to push on down the sustainability path.  Set it as a proper strategic objective and implement it on that basis. E.g.  […]
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Recent Posts

  • Predictive analytics and the use of Ai in business
  • The power of the short data demo
  • The Future of Analytics – A Beginner’s Guide To Google Analytics 4
  • 5 Data Science Led Business Ideas That Can Make You Rich In 2023
  • What Is Big Data & Its Importance In Business

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Close up of man thinking with computer text superimposed
24 August 2023 / Business Growth, Data analytics, Data for Business
Predictive analytics and the use of Ai in business
image for visualising data in an accountancy package
27 July 2023 / Business Growth, Business Skills, Data for Business
The power of the short data demo
Background of hand typing on keyboard with graphic of graphs in foreground
6 July 2023 / Business Skills, Data for Business
The Future of Analytics – A Beginner’s Guide To Google Analytics 4

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