Top 5 AI And Data Trends in 2024 And How They Can Transform Your Business
Artificial intelligence and Big Data have been ruling the tech charts for the past several years. With the advent of Generative AI in 2023, AI has permeated even the most basic processes and is transforming the way we work every day. Similarly, more and more organisations and individuals have realised […]
Intent Data And Ways To Effectively Use It For Your Business
If there is one superpower that every business wishes it had, it’s the power to read its customers’ minds. Figuring out when and if they are ready to make a purchase, can help businesses modify their marketing funnel to get the best results and conversions. Sadly, this power is unattainable. […]
Stay focused on Value and Business Intelligence
There is much excitement about the benefits of AI for business. However, to make the best use of AI it’s vital that Business Leaders focus first upon the Business Intelligence (BI) that will help them to build sustainability. They are then better prepared to look at where AI can deliver […]
Predictive analytics and the use of Ai in business
“What happens next?” It’s a question that besets every business. While no person, tool, or technology can predict a definite future, there are a few things that come close. Predictive analytics is a branch of data analytics, often associated with Big Data and data science, that predicts future outcomes from […]
The power of the short data demo
In a talk about visualising data, a short data demo made a world of difference. The question came from a member of the audience who wanted to know how she could make more sense of the numbers in her company’s accountancy package. She was using Freshbooks, but her question could […]
The Future of Analytics – A Beginner’s Guide To Google Analytics 4
New interface, tag template, terminology, data model, configuration options, and more – Google Analytics 4 (GA4) is here with all its new and exciting features designed to make data collection and analysis simpler and more efficient. The next-generation data analytics platform was introduced by Google in 2020 and will completely […]
5 Data Science Led Business Ideas That Can Make You Rich In 2023
The world is overflowing with data. To be precise, approximately 328.77 million terabytes of data are created each day (Source – Exploding Topics). With this amount of data being generated each day, it is only wise for businesses to analyse relevant data, gain valuable insights from it, and make suitable changes […]
What Is Big Data & Its Importance In Business
In the last decade, data has become the single most valuable resource for businesses and organisations in the digital world. It holds immense power and contains vital information that can transform businesses in all sectors. As more and more companies are adopting technology and software that helps them gather crucial […]
Why a Data Led Culture is key to success
Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
AI for success – the Digital Marketer
Data and AI help to make money for a business by showing what’s going on, and then explaining what to do next. Google Maps is a good example. Google uses its data to show you the journey ahead plus the time it’s likely to take. But if a delay happens, […]