Using Data in Digital Marketing – desired outcomes
Digital Marketing is all about data. Every Marketing channel you use will be able to provide a comprehensive set of records and granular counts for every type of activity performed. But more data doesn’t necessarily mean better insights. Exploring and analysing data can be hard work. Sometimes there isn’t the […]
University Marketing Funnel
The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).
At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.
In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.
Numbers are personal
There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’. For someone running a business, these are numbers that show how well their efforts to run the business are turning out. They can trigger strong feelings – of happiness when there’s an up-tick, and […]
Case study – Data to find the missing
Aims and benefits Within this case study Paul Clarke from FiguringOutData.com describes how data was used to find people who needed help, even though they had disappeared from sight, leaving few traces behind them. The people were tenants of a Housing Association Group – a not-for-profit enterprise that provides homes […]
Case study – The Breakthrough
Aims and benefits This is a case study about excitement at new possibilities, thanks to information generated by a small amount of data. It relates to a company that installs roof gardens. These are created by covering an existing roof with tightly packed containers of plants. Roof gardens have been […]
Case study – Digital adoption in Retail
Aims and benefits This is a case study about a delicatessen outlet in the West Midlands area of the UK that roared back into life after the Covid lockdown period, thanks to their astute use of data. Prior to the lockdown, they had been looking for ways to boost visitor […]
Case study – Digital adoption in Logistics
Aims and benefits This is a case study about a transport company that successfully reduced its insurance premiums and claims and also delivered sustainable change through the use of data. FiguringOutData.com was commissioned to build a digital platform for a specific aim. To help reduce insurance premiums and claims. It […]
A Smart Use of Mirrors
A company we served many years ago had an appearance problem. They had encouraged staff to wear casual dress to the office whenever circumstances permitted (e.g. no client meetings). But it wasn’t long before ‘casual’ became ‘barely acceptable’ with designer holes in jeans becoming larger by the week. A full […]
The value an energised team can bring
Across business and public service there are people developing information to help their organisation to move forward. Many however struggle to make any difference. For one particular Finance Team this was a source of great frustration. They wanted to be the ‘go to’ team for great information about the business […]
Stealthy Police and the electric bike.
We have been looking at data from electric bikes – that are ridden by the Police. The benefits are what might be expected e.g. they use the car less – so it’s cheaper and better for the environment. Other benefits are not perhaps so obvious. For example, the routes that […]