Data Discovery in Digital Marketing
The challenge from data Data discovery is all about finding patterns and trends in data that ultimately yield useful insights. Digital Marketing data can provide stunning insights into ways to get the best outcomes from a campaign. But it can also be challenging, because there is so much data available. […]
Data Visualisation for Digital Marketing
Data visualisation for Digital Marketing is becoming an area of intense interest for Marketers. This is because they need to be able to translate complex data taken from multiple sources into a clear and simple story about campaign plans, progress and outcomes. The most effective way to do this […]
Using Data in Digital Marketing – Econometrics
Econometrics in Digital Marketing involves finding the relationships between different economic factors. It can explain, for example, how much a change in on-line advertising will affect a critical metric such as on-line sales. Also that the three factors with the biggest influence over sales are a particular set of Social […]
Using Data in Digital Marketing – Value for Money
The Holy Grail for a Digital Marketer is to know how to demonstrate value for money from Digital Marketing and how to make their campaigns deliver more. I.e. to know which channels and activities are making the greatest contribution to the business outcomes you require, and how to get the […]
Using Data in Digital Marketing – desired outcomes
Digital Marketing is all about data. Every Marketing channel you use will be able to provide a comprehensive set of records and granular counts for every type of activity performed. But more data doesn’t necessarily mean better insights. Exploring and analysing data can be hard work. Sometimes there isn’t the […]
University Marketing Funnel
The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).
At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.
In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.
Numbers are personal
There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’. For someone running a business, these are numbers that show how well their efforts to run the business are turning out. They can trigger strong feelings – of happiness when there’s an up-tick, and […]
Case study – Digital adoption in Retail
Aims and benefits This is a case study about a delicatessen outlet in the West Midlands area of the UK that roared back into life after the Covid lockdown period, thanks to their astute use of data. Prior to the lockdown, they had been looking for ways to boost visitor […]
Visualising data is more important than ever
There is little doubt that companies that have and know how to use data cope with adversity better than those that do not. A food outlet in Tamworth in the West Midlands discovered that, by using passenger counts for local buses and train services, traffic flow data, WiFi/Bluetooth detector counts […]