University Marketing Funnel
The Marketing Funnel for University Undergraduate Students describes how Prospects (many thousands) are converted into Applicants with offers, and then into enrolled students who are finally registered in the Census count at the end of the first term (which determines tuition fee income).
At FiguringOutData.com we are using data to boost performance at each stage in the Applicant Funnel for one of the UK’s middle-ranking Universities.
In this blog we look back at the first stage in the funnel (Prospects) for the 24/25 Academic Year and describe how we used Data Science to help attract as any Prospects as possible.
Numbers are personal
There’s a saying that, in business, ‘numbers only hold meaning when they relate to a goal’. For someone running a business, these are numbers that show how well their efforts to run the business are turning out. They can trigger strong feelings – of happiness when there’s an up-tick, and […]
Case study – Digital adoption in Retail
Aims and benefits This is a case study about a delicatessen outlet in the West Midlands area of the UK that roared back into life after the Covid lockdown period, thanks to their astute use of data. Prior to the lockdown, they had been looking for ways to boost visitor […]
Visualising data is more important than ever
There is little doubt that companies that have and know how to use data cope with adversity better than those that do not. A food outlet in Tamworth in the West Midlands discovered that, by using passenger counts for local buses and train services, traffic flow data, WiFi/Bluetooth detector counts […]