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  • 26 April 2023
  • Sarah Clarke
  • Business Skills, Data for Business, Data Strategy

What Is Big Data & Its Importance In Business

In the last decade, data has become the single most valuable resource for businesses and organisations in the digital world. It holds immense power and contains vital information that can transform businesses in all sectors. As more and more companies are adopting technology and software that helps them gather crucial […]
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  • 27 March 2023
  • Sarah Clarke
  • Data for Business, Data Strategy

Why a Data Led Culture is key to success

Technology has given us access to exploding amounts of data. And with digital transformation sweeping businesses worldwide, there has been a dramatic increase in the amount of data available for businesses to analyse and utilise. Gone are the days when businesses were run on assumptions. Instead, a modern, progressive enterprise […]
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  • 4 July 2021
  • Paul Clarke
  • Data Strategy

Data strategy to deliver the budget

Data strategy is growing in importance in commercial businesses and within the public sector. An increasing number of organisations recognise that data is a core asset that has the potential to unlock significant amounts of value.  A data strategy determines how this will be achieved. It involves creating a limited […]
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  • 16 June 2021
  • Paul Clarke
  • Data Strategy

Data strategy in 7 steps

A data strategy defines how an organisation will use data to achieve its objectives. It also describes all the data related activities that need to take place for this to be possible. Within some business sectors, e.g. Transport and Logistics, the case for having a data strategy is a strong […]
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Recent Posts

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  • Using Data in Digital Marketing – Econometrics
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