How do we find new customers?
What is the top question that business leaders ask when trading conditions become difficult? It’s ‘how do we find new customers?’ This was confirmed at a seminar for business leaders at the Bristol Business School here in the UK. Other versions of the same question included: How do we place […]
Working with The Manchester Growth Hub
A great number of business leaders want to use data to help their businesses to flourish. This is because those who do often do well: ‘Businesses that use data to inform decisions are 23 times more likely to acquire customers, six times likelier to retain customers, and 19 times more […]
How a business can use data to grow
Businesses typically take time to grow. The great majority grow through incremental gains – perhaps through referrals to new potential customers, success with a tender, sheer perseverance attending conferences and trade shows which eventually yield new contacts. Data helps those marginal gains to be bigger and to arrive more often. […]
How a business can make a start with data
If you are a business owner who would like to do more with data but are unsure where to start, this blog is for you. Start with what you know This is the first blog in a series in which we are going to explore how data can be used […]
Bolton FM – Growth Hub calling
Having just signed off from a great interview on Bolton FM radio I thought I would make a note of the questions asked – as they captured exactly the sort of questions that business leaders from the area need to have answers to if they are to put together a […]
Bristol Workforce for the Future Program – data to drive strategy
It was a massive privilege to be in a room of business leaders talking animatedly about possible uses of data. And it was a huge honour to be told afterwards that the day had been ‘inspiring’. I was presenting a workshop under the Bristol Workforce for the Future Program (https://www.skillsforfutures.co.uk/digitalskillstraining) […]
How to use data analytics in business
What do we mean by data and analytics? Every business has data. It is simply the record of events that take place across the business e.g. visits to the website, likes and comments on social media posts, expenses logged, emails sent and received. Much of it is captured automatically. Some […]
AI for success – the Digital Marketer
Data and AI help to make money for a business by showing what’s going on, and then explaining what to do next. Google Maps is a good example. Google uses its data to show you the journey ahead plus the time it’s likely to take. But if a delay happens, […]
Case study – Data to find the missing
Aims and benefits Within this case study Paul Clarke from FiguringOutData.com describes how data was used to find people who needed help, even though they had disappeared from sight, leaving few traces behind them. The people were tenants of a Housing Association Group – a not-for-profit enterprise that provides homes […]
Learning analysis for success with data
In this blog Paul Clarke, Director at FiguringOutData.Com, explains the importance of a Learning Needs Analysis for businesses looking to identify how learning can have the greatest impact on growth. He also describes an approach that has delivered significant benefit for the businesses within which it was applied. Following the […]